Cassidy P. Russo
Financial Advisor
Cassidy Russo is a Baton Rouge–based Financial Advisor with NYLIFE Securities LLC and a Financial Professional with New York Life and operates through Southland Wealth Strategies, LLC. With 16 years of experience, Cassidy helps individuals, families, and businesses plan for greater financial security through personalized, relationship-focused guidance.
As part of a second-generation New York Life family, Cassidy follows in the footsteps of his father, Scott Russo, who has dedicated more than 40 years to serving clients through New York Life. This long-standing family commitment reflects a tradition of integrity, personal service, and trusted financial guidance.
Through his work with New York Life, NYLIFE Securities LLC, and Eagle Strategies LLC, Cassidy helps clients better understand their options, identify meaningful financial goals, and develop strategies designed to support both today’s needs and tomorrow’s opportunities. Known for professionalism, attention to detail, and a client-focused approach, Cassidy is committed to helping clients make confident financial decisions at every stage of life.
Gavin P. Landry
Financial Advisor
Gavin Landry serves as a Financial Advisor at Southland, where he works with individuals, families, and business owners to help them create financial strategies centered around their long-term goals and values. He is passionate about building meaningful relationships and helping clients navigate important financial decisions with confidence and clarity.
A native of White Castle, Louisiana, Gavin graduated summa cum laude from Northwestern State University with a bachelor’s degree in Business Administration and a concentration in Finance. While at Northwestern State, he walked on to the football team, later earning a scholarship and serving as a two-time team captain.
Gavin credits much of his personal and professional approach to the values instilled in him growing up in a small town—hard work, discipline, faith, and consistency. Those principles continue to guide the way he serves his clients and community today.
He and his wife, Caroline, live in Baton Rouge. Outside of work, Gavin enjoys fitness, distance running, traveling, and spending time with family and friends.
Grace Hoerner
Administrative Assistant
Grace Hoerner joined Southland Wealth Management to support clients and advisors through exceptional service and attention to detail. She assists with client communications, scheduling, policy servicing, account maintenance, and day-to-day administrative operations, helping ensure a seamless and positive client experience.
Grace earned her bachelor's degree in Marketing with a concentration in Professional Sales from Louisiana State University and is currently pursuing her MBA. Her background in marketing, sales, and client relations has helped shape her ability to build meaningful relationships and provide personalized support to clients throughout their financial journey.
Grace is passionate about helping others and takes pride in delivering outstanding service. She enjoys working closely with individuals and families, helping them stay informed, organized, and confident as they work toward their financial goals.
Outside of the office, Grace enjoys spending time with her dog, Margeaux, attending LSU events, supporting her local community, and making memories with family and friends.